Since 2015, we’ve helped brands in moments of growth and transformation. We are a network of collaborators — strategists, copywriters, designers, producers — all passionate about creating stories people want to be a part of.

We do

  • Market and category audits
    Trend and consumer research
    Competitive analysis
    Brand diagnostics
    Brand architecture
    Product portfolio strategy

  • Brand positioning
    Logo and visual direction
    Brand identity system
    Brand guidelines

  • Strategic narrative
    Brand tone and story
    Brand content
    Short and long copy
    Brand naming

  • Packaging
    Corporate pitch
    Stationery
    Web assets

  • Print campaign
    Web campaign
    Sales tools
    In-store assets

Head of
La Famille

Marie-Ève Caron
Founder & Brand Strategist

Marie-Ève works in close collaboration with clients who understand the impact of strong branding and communication. She helps ensure that each project not only shines, but achieves critical objectives, by providing a consistently keen brand eye, fiercely efficient management skills, and expertise at every stage of the development process.

Marie-Ève brings 15 years of brand strategy and communication experience to the table, first with Nolin BBDO, then orangetango, having contributed to the direction and development of multiple stand-out brands before founding La Famille.

Linkedin

Clients

Prana
Vachon
Squish Candies
David’s Tea
Loonie Cuisine
Flo/AddEnergy
Patience Fruit & Co
Fruit d’Or
Colabor
Floèm
Nature’s Touch
Eklipse
Elopak

We choose our projects and partnerships with care. Thoughtful selections let us do thoughtful work with you and your team.