Giving business leaders a bright idea for workplace sustainability.
FLO is Canada’s largest, most comprehensive electric vehicle charging ecosystem, powering cities, communities, businesses and residential owners with turnkey electric vehicle solutions. Canada and its various regions are leading the way to EV adoption through dynamic policies and subsidies supporting charging infrastructure deployment at home, on the go, and at work. Together with businesses’ growing interest in investing in ESG initiatives, the time was right to increase business leaders’ awareness and consideration of EV charging as part of their sustainability plans.
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Client
Flo / AddÉnergie
Services
Customer insight
Campaign creation
Content strategy
Team
Marie-Ève Caron, brand strategy
Nicolas Boissy, art direction
Sébastien Thibault - agoodson.com, illustrations
Mélanie Franz, copywriting
Steve Desmarais, graphic production
Pixi Studio, 3D images
Strategy
In our discovery phase, we noted that sustainability managers had a keen desire to understand every detail to better guide the decision-making process. A project of this nature has enormous benefits and impacts for a company and its employees, but also requires a deep understanding of every step in the process. We developed a targeted campaign with a deep informational angle specifically for sustainability managers to help them better understand the considerations required to ensure the success of their project.
Idea
The campaign consisted of targeted ads linking to a comprehensive white paper hosted on the FLO website. To access this wealth of information, users had to register, generating valuable data assets for FLO. The message. If you want to stay ahead, attract and retain employees with a cutting-edge benefit, and lead the way as a sustainable, forward-thinking brand… offer workplace charging.
Results
