Communicating complex subjects with clarity and insight.
Altero is a consulting firm specializing in the human side of business transitions and continuity that guides organizations and their leaders through major transformations — merger & acquisition, succession, takeover and leadership development. As its service offering evolves, Altero is seeking to further its reach among current and future clients. Our mission: to craft a new, more impactful brand story and deploy the most effective communication tools across the best channels to reach target audiences.
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Client
Altero
Services
Consumer insight
Content strategy
Brand tools
Campaign creation
Website
Team
Marie-Ève Caron, brand strategy
Nicolas Boissy, art direction
Véronique Gingras & Melanie Franz, copywriting
Josée Lecompte, photography
Mihai Gheorghian, Website programmation
François Genois, campaign animation
Steve Desmarais, graphic production
Vincent Castonguay, portfolio photography
Strategy
With an audience of c-suite leaders and family business owners, we need to speak their common language. Efficiency, growth, returns, goals, and results: these watchwords drove a direct, concise approach to both content and graphic direction. Our strategy involved appealing to leaders’ intellect by illustrating and demystifying an expertise that remains too little known. Communication pairs common issues with clear solutions.
Idea
We revamped the brand tools, such as the website, presentation materials, and promotional items, while also creating a series of content shared on LinkedIn. We opted for a data design approach for each content piece. Complex information is organized using clear language and graphics, including bar graphs, pie charts, and other visual language taken from the business world. The series draws on brand elements with a strong focus on key cues, such as the logo and colour palette, to create a human, accessible tone.
My experience with La Famille was incredibly enriching. Their team guided us with patience and determination, in a spirit of genuine collaboration. I was truly impressed by their commitment to understanding our industry in depth.
— Noémie Poli, Founder & Partner, Altero
Results
Reflecting on the evolution of the brand allowed the Altero team to better define and clarify its offer. This new positioning has strengthened the company’s power of attraction to recruit new talent.
