Demystifying organizational design
Altero is an organizational design and change management firm that specializes in guiding businesses through acquisitions and mergers, successions, takeovers and leadership development. As the Altero service offer grew, they wanted their messaging to reach the right people in the right places, including current and future clients. Our goal: craft a new, more impactful brand story and deploy the most effective communications across the best channels to reach their target audiences.
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Client
Altero
Services
Consumer insight
Content strategy
Brand tools
Campaign creation
Website
Team
Marie-Ève Caron, brand strategy
Nicolas Boissy, art direction
Véronique Gingras & Melanie Franz, copywriting
Josée Lecompte, photography
Mihai Gheorghian, Website programmation
François Genois, campaign animation
Steve Desmarais, graphic production
Strategy
With an audience of c-suite leaders and family business owners, it’s essential to speak a common language. Efficiency, growth, returns, goals and results: these watchwords drove a direct, concise approach for both content and graphic direction. Our strategy was to demystify a frequently misunderstood process by appealing directly to directors and their experiences. Communications paired common issues with clear, simple solutions.
Idea
We opted for a data design approach in a content series featured on LinkedIn. In each piece, information is organized using clear language and graphics, including bar graphs, pie charts and other visual language taken from the business world. The series draws on brand elements with a strong focus on key cues, such as logo and colour palette, to create a human, accessible feel.
Results
To come
My experience with La Famille was incredibly enriching! Their team guided us with patience and determination, in a spirit of genuine collaboration. I was truly impressed by their commitment to understanding our industry in depth.
— Noémie Poli, Founder & Partner, Altero
